Joined forces to continually optimize user experience
KBC Bank and Insurance is one of the leading bank institutes in Belgium. For several years now, icapps has been their partner providing on-site technical support and strategic advice.
A fruitful partnership
A couple of years ago, KBC launched their KBC Mobile Banking apps. As partner, icapps assisted them along the way with on-site technical iOS consultancy and technical coaching.
The next step: improved experience with more functionalities
What do you do when you have a perfectly working app that users are pleased with? Ask them how you can make it even better! KBC Mobile has a large – happy – user base. But despite the high ratings in the different app stores, KBC saw room for improvement. Most users were perfectly pleased with the existing app, but several indicated that they wanted more functionalities. And that’s exactly what the new app is all about.
icapps joins forces with KBC
To build a stronger app, you need a good team. KBC has an experienced and talented design team in-house, but they wanted to speed up development to deliver the new app even faster. That’s where icapps came in. At the beginning of this year we joined the mobile design team to accelerate the project, and at the same time bring in some fresh expertise. At icapps we have been working with the financial industry for many years, so we’re very well acquainted with the requirements on the level of user experience.
More functionalities, but equally user-friendly
One of the key challenges lay in keeping things simple while making them more complex at the same time. Needless to say that adding a ton of extra functionalities, requires a totally renewed concept with well-thought-out navigation and a user-friendly approach.
We have worked with the KBC design team to create seamless activity flows, and make the user experience as smooth as can be.