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Discoverable/Apparent Value

Find the difference between the Discoverable and Apparent value of your digital product with this template.

Balancing apparent and discoverable value throughout the roadmap is part of a product strategist’s role. For example: If your product has a wealth of discoverable value, but little or no apparent value, you could offer a free trial version. Or if, oppositely, a product has mostly apparent value, think about integrating upfront payment. This template will help you to get started.