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Hans Anders


Hans Anders is one of the leading opticians in Belgium. To improve in-store customer experience, Hans Anders asked icapps to develop a demo app that showcases the different types of glasses and which helps customers in choosing eyeglass frames. The app allows customers to make more well-informed buying decisions.

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The issue

Hans Anders was in need of a demo app that showcases the different types of glasses to help customers in choosing eyeglass frames.

What we did

In a first phase, we created an app that shows customers how night glasses can improve their vision. In a second stage, the demo app for glasses was extended with a tool that assists Hans Anders customers in choosing an eyeglass frame.

In-store demo app for glasses

From night glasses to multifocal glasses: opticians offer many different types of glasses which can improve the customer’s vision. But the effect of these glasses may be difficult for customers to imagine. With the Hans Anders demo app, customers can now experience the effect of these different types of glasses.

The Hans Anders app is installed on tablets that are used by the Hans Anders shop assistants. Is a customer not sure how night glasses can improve their vision? The app demos the difference with regular glasses.

A digital assistant for choosing the right eyeglass frame

In a second stage, the demo app for glasses was extended with a tool that assists Hans Anders customers in choosing an eyeglass frame. Select your gender, face shape and skin colour and the app will tell you which shape and color suits you best. In the Basilix flagship store, customers can consult this buying assistant on a large touchscreen monitor.

Custom-made, end-to-end solution

As the preferred mobile partner of Hans Anders, icapps designed and developed these custom-made Android applications. We also created a custom launcher so that the Hans Anders shop assistants can lock their tablets in stores. But our partnership went beyond software development. Thanks to our many partners, we can offer an end-to-end solution that includes software as well as hardware. For Hans Anders, we worked together with our partner Dalosy to provide the touchscreen monitor on which customers can consult the frame selection app.

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