The power and pitfalls of ChatGPT

ChatGPT has set new benchmarks in conversational AI, offering enhanced language understanding and more nuanced responses. However, the journey has not been without its hurdles. While its applications span customer service, content creation, education, and personal assistance, several issues persist.

  • Contextual awareness: Improved but still needs improvement, with occasional lapses in maintaining context over longer conversations.

  • Multimodal capabilities: The integration of text and image inputs is promising but remains limited in scope and accuracy.

  • Personalization: Better adaptation to user preferences, though concerns about data privacy and the ethical use of personalized information remain.


GitHub Copilot: revolutionizing software development, yet flawed

GitHub Copilot continues to impact software development significantly by acting as an AI-powered coding assistant. Despite its potential, it has faced criticism and encountered several challenges. Why?

  • Code completion: While it can auto-complete code snippets and entire functions, it sometimes suggests outdated or suboptimal solutions.

  • Contextual suggestions: Provides intelligent suggestions but occasionally generates insecure or incorrect code, raising reliability concerns.

  • Language support: Extensive support for various programming languages, yet its performance varies across different languages and frameworks.


Figma: AI in design

Figma has jumped onto the AI scene with its newest release. Powered by off-the-shelf models (courtesy of OpenAI) and a bespoke design system, they aim to empower designers in their day-to-day business. A small grasp of their new AI features:

  • Rewriting and translating text. You can adjust the length and tone of your copy or translate it directly into your design.

  • Generating and replacing text content in design mocks to encourage more true-to-life designs.

  • Visual Search, upload an image to find an exact match or a similar design your teammates have created.

  • Rename layers automatically. With just a click, you can contextually rename and organize all your layers.

This year, they aim to absorb the cost in order to train their model (opt-out in settings). Next year, they will reveal the price tag for these AI features.

Apple Intelligence: a new meaning for AI?

In 2024, Apple Intelligence stands out as a key player in the AI landscape, integrating advanced machine learning and AI capabilities across its ecosystem. With features like Siri's improved natural language processing, personalized recommendations in Apple Music and Apple TV+, and the sophisticated health monitoring functions in Apple Watch, Apple continues to enhance user experience through seamless, intuitive interactions.

The introduction of on-device AI processing ensures user data privacy while delivering powerful performance. However, as Apple pushes the boundaries of AI, it faces challenges related to data privacy concerns and the ethical implications of its pervasive AI applications. There are also concerns about the environmental impact and the fact that Apple uses OpenAI for the more difficult questions. These hurdles highlight the need for Apple to balance innovation with responsible AI practices.

What else to expect in 2024

The future of AI in 2024 is a mix of exciting prospects and significant challenges. Here are some anticipated trends and developments:

  1. AI and healthcare: While AI-driven diagnostics and personalized medicine are advancing, issues of accuracy, data security, and ethical considerations persist.

  2. Autonomous systems: Progress in autonomous vehicles, drones, and robotic systems continues, but regulatory, safety, and ethical challenges are hindering widespread adoption.

  3. AI ethics and governance: As AI technologies become more embedded in society, robust ethical guidelines and regulatory frameworks are urgently needed to prevent misuse and ensure transparency.

  4. Enhanced natural language processing (NLP): Continued improvements in NLP promise more sophisticated AI systems, but language model biases and ethical concerns about their applications remain.

  5. AI in creative industries: AI's role in creative processes is expanding, yet the debate over the value and authenticity of AI-generated art versus human creativity continues.


Conclusion: a balanced perspective on AI in 2024

While 2024 is a landmark year for AI, it is essential to maintain a balanced perspective. While AI has immense potential to drive innovation and efficiency, it is equally important to recognize and address the accompanying challenges and limitations. As we continue to integrate AI into various aspects of our lives, a critical and cautious approach is necessary to harness its benefits responsibly and ethically.

At icapps, we continue to look at new, exciting technologies that we can leverage while keeping a close eye on the impact these technologies have.