If you're a marketeer, these sentences might sound familiar to you; "We'll think about KPI's later on", "The goal of this campaign is both acquisition and retention" or even better "The target audience is, well, everyone". Although we might have a good laugh about it, it can also be pretty demotivating.

So, what if we told you, we have a solution. What if, we give our "marketing way of working" a good shake and try a whole new approach, the Product Strategy approach.

Our colleague and Digital Strategist, Geert De Laet, speaks from his own experience as a former Marketing strategist working in a Product strategy environment. And he gladly shares his insights with you. Take a sneak peek or download the full talk right away!