You're losing customers without even realizing it
Imagine walking into a store, but the doors won’t open for you. That’s what happens online when websites and apps aren’t accessible. 17% of the world's population probably can’t use your digital product, so they leave. That means lost sales, bad reviews, and - worst case - a damaged reputation.
The European Accessibility Act (EAA) is making sure businesses become aware of this challenge and start fixing it. By June 28, 2025, companies in the EU must meet new accessibility rules. But making your digital products accessible isn’t just about avoiding fines; it’s about reaching more people, improving your brand, and ensuring every customer has a great experience.
Here’s why ignoring accessibility is a mistake and what you can do to fix it.
What is the European Accessibility Act?
The EAA is a law that says digital products and services must be easy to use for everyone. This includes:
Webshops: Online stores must be usable by people with disabilities.
Banking apps & ATMs: Customers need to manage their money without barriers.
Streaming & TV services: Subtitles, audio descriptions, and easy navigation are a must.
Public transport services: Booking a ticket online should be hassle-free.
Emergency services: Everyone must be able to contact help when they need it.
If your business is in one of these areas, you have to comply by June 2025.
What happens if you don’t comply?
Ignoring accessibility isn’t just not inclusive; it’s bad for business. Here’s why:
You’re turning away customers: If people can’t use your website or app, they’ll leave and go to a competitor.
You could get fined: Not following the EAA can lead to penalties, and those won’t be cheap.
Your reputation takes a hit: Companies that ignore accessibility look outdated and careless. That’s not the image you want.
You’re missing an opportunity: Accessible design makes things easier for all users, leading to better engagement and higher sales.
Why accessibility is a smart move
Accessibility isn’t just about following the law; it’s about making your business better. Here’s what you gain:
More customers: The easier your website is to use, the more people will buy from you.
A stronger brand: People appreciate businesses that care about inclusivity.
Less legal risk: Get ahead of the rules now and avoid problems later on.
How to fix it before June 2025
Start with these three steps:
Follow the EN 301 549 standard: This rulebook makes sure your website meets accessibility guidelines.
Write an Accessibility Statement: Let customers know what you're doing to make your services inclusive.
Make accessibility an ongoing effort: Train your team, test your site regularly, and fix issues as they arise.
Need help with that? Let’s talk!
Navigating accessibility requirements can feel overwhelming, but it doesn’t have to be. We’re here to simplify the process and help you turn compliance into an opportunity.
