Build / Mobile development

Immoscoop

Turning a website into a mobile app to connect better with users

Immoscoop, a leading real estate platform, already had a solid web presence. But to truly stay close to their users anytime and anywhere, they knew it was time to go mobile. We partnered up to create a mobile app that seamlessly combines key elements from their website with new mobile-first features, offering users an even more intuitive and personal experience.

Services

Tech

React Native

Challenge

Immoscoop’s main goal was to boost user engagement; a challenge that is harder to tackle with just a website, especially without features like push notifications. They wanted to see if a mobile app could create a stronger connection with users. The challenge? Integrating webviews into the native app in a way that felt seamless and intuitive. Even though parts of the content came directly from the website, the experience still had to look and feel like a real, polished mobile app.

The solution

We built the app using React Native, which allowed for faster development. Much of the website content was displayed in the app via webviews, essentially, mini browser windows. For features that didn’t translate well, we rebuilt them natively for a smoother mobile experience.

Our approach

We followed an agile workflow, building and testing in small iterations, then refining. When it became clear that the web-based search tool wasn’t delivering, we quickly pivoted and created a native version. Immoscoop allowed us to make those decisions, leading to a better overall user experience.

Here’s what we did:

Clean design: We removed website headers and footers, giving the app a seamless, native look and feel.
Smart search: The property search didn’t perform well in a webview, so we rebuilt it as a fully native feature tailored for mobile use.
Tracking user behavior: The app tracks clicks and searches, helping us learn what users care about most.

Choosing icapps as our partner for developing our app was a great decision! Their expertise, combined with their commitment and willingness to go the extra mile more than once, led to a result we're truly proud of!

Ben Elsen Team Lead IT at Immoscoop

The outcome

The result is a user-friendly, visually appealing app that fully matches the look and feel of the Immoscoop website, but with all the advantages of a native mobile experience. By combining webviews with native components, the app feels familiar to existing users, while offering a smoother, faster, and more intuitive experience than browsing the website on mobile.

Crucial features like the property search were rebuilt natively, significantly improving usability. Users can now search more efficiently, navigate with ease, and quickly find what they’re looking for. On top of that, integrated tracking provides valuable insights into user behavior, giving Immoscoop a clear view of what matters most to their audience, and where future optimizations should focus.

In short, the app not only increased engagement but also laid a strong foundation for a sustainable mobile strategy. Immoscoop is no longer just a platform, it’s now right in the user’s pocket.

A mobile product built for growth

The project with Immoscoop had some clear-cut intentions: transforming a strong digital platform into a high-end mobile product — built fast and designed to scale.

Instead of rebuilding everything from scratch, we made smart use of the existing web ecosystem. Where performance and usability truly mattered, we rebuilt key interactive elements as fully native features to guarantee a seamless mobile experience.

By combining speed with solid engineering, we delivered an intuitive, high-performance app that’s ready to evolve alongside Immoscoop’s ambitions.

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