Build / Web app development

Webshop Kinepolis

Crafting a seamless cinema shopping experience.

Kinepolis redefines the cinema experience across 9 countries with more than 100 complexes. Known for innovation, the brand doesn’t stop at the big screen; it also invests in creating the best online experience for its moviegoers. To make sure their growing number of digital visitors could effortlessly browse, select, and purchase, Kinepolis asked us to rethink and rebuild their webshop.

Services

Tech

React
.net

Challenge

Even the tiniest details are essential in the glittering world of cinema and entertainment. Kinepolis, a big player in entertainment, wanted to upgrade their online movie ordering system. They noticed more people are using it, so they wanted to make sure it's easy and enjoyable for everyone. So, it was time for a change. Our established partnership with Kinepolis made icapps the ideal choice for this assignment. That's how icapps became part of the story, to improve the e-shop.

The solution

We kicked off with a stakeholder workshop to map out every requirement—from B2B and B2C needs to technical system connections. That workshop set the tone for the rest of the project: open collaboration and full transparency.

Full UX/UI redesign, aligned with Kinepolis' brand identity
Web app development in React and .NET
Integration with payment provider Adyen and ERP system Vista
Personalized flows for multiple user types: customers, partners, and admins
Seamless collaboration with Kinepolis' SPOC and internal teams

Our approach

Our designers started by translating Kinepolis’ premium look and feel into a modern, intuitive webshop design. We built customer flows that felt fast, familiar, and frictionless. Once design approval was locked, our developers took over, tackling a complex web of backend systems and integrations.

We integrated:

Adyen for reliable, secure online payments
Vista ERP for internal flow efficiency
Tailored modules for customers, B2B clients, and admin users

All pieces came together to create one unified, user-friendly experience.

The outcome

Every cinematic masterpiece has challenges, and the e-shop revitalization was no exception. The technical side, a maze of services, needed careful attention. A gentle touch is required to ensure that viewing, buying, and delivering work well together. With modules for customers, businesses, and an admin portal, we had to manage everything carefully.

A fast, frictionless e-shop aligned with the Kinepolis brand
Streamlined ticket and product sales for customers and partners
A scalable platform ready for future feature releases
Seamless integration of payment and ERP systems
Continuous collaboration on Kinepolis’ broader digital strategy

What we are looking for at Kinepolis is a true partnership. We need a partner with whom we can always work together positively and constructively, and we have certainly found that with icapps.

Stef Nerinckx Manager ICT at Kinepolis

Key features of the webshop

The e-shop is now live! Our roadmap is brimming with additional features, carefully crafted to provide Kinepolis' customers with a highly personalized experience.

End-to-end design and development – From stakeholder workshops to code deployment.
Future-ready webshop – Built in React and .NET for long-term maintainability.
Complex integrations made simple – Connecting payment and ERP systems without disrupting user flow.
Multi-user tailored flows – Different user types, one smooth experience.
Consistent brand experience – Every touchpoint, online and offline, feels like Kinepolis.

Our partnership with Kinepolis doesn’t stop here. Together, we’ve also developed the Kinepolis Movie Now Progressive Web App (PWA) and contributed to several UX/UI improvement tracks across the business. A future-focused mindset and a strong team dynamic keep pushing the digital movie experience forward.

Would you like to know more about how this project came about?

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