Almost starting from scratch
Since electronic meal vouchers were the new standard in the Belgian market, Monizze needed a partner to create a digital, good-looking solution. Although, we didn’t start from scratch on this project. Monizze already created an application with another partner before we took over. Since they weren’t pleased with the existing application, they decided to knock on our door to reinvent their app. We kicked off the project with a Think phase to create a clear strategy, to define the bigger picture, and to determine priorities.
Searching for the right collaboration
“In the beginning, we struggled a little to find a way to work together. With Monizze being a startup at that time, there were a lot of different ideas, changes of mind, and a constant switch between contact persons,” says Gilles Ver Elst, project manager at Monizze.
Since we both felt that this couldn’t lead to a productive collaboration, we sat the teams down with our account manager, Filip Berten, and together we decided on a new way of working. Ever since it has been a smooth process that reflected on the improvement of the application.
More than a balance check app
In the beginning, Monizze noticed that most users checked their balance via their MyMonizze account on the website. With the implementation of “Activ”, the sports cheques, there was a definite shift towards more mobile users. This implied that the focus on a user-friendly experience had to be increased, definitely with the future plans of adding more features and buttons to the app in mind. Because what works for an application with three features, won’t be as easy to manage for an application with more than 6 features. That is why our UX designers collaborate with the UX designers at Monizze, to make the in-app experience as pleasant and easy as possible for any user.
Ease of use and ease of mind
icapps always strives to go for the full THINK - BUILD - CARE approach. Since we designed and built the application, we believe that we are the best fit to also offer support afterward. And so did Monizze, they were very pleased they could rely on us to support their mobile application. Whenever the MyMonizze app is not running as it should, it’s icapps to the rescue.
Monizze next generation
Monizze acknowledges the importance of an outstanding user experience. More convenience for their end-users implies that they will have to add new features, products, and buttons to the application, the interface has to be changed, the design has to be adapted. Rest assured, the next generation of the Monizze app is being prepared behind the scenes, so make sure to check your app for updates ;)