Build / Web app development

My KidsLife

Empowering parents with a smarter digital experience.

KidsLife is more than just a payment provider for the Growth Package and Child Benefit. They're a trusted partner for parents, guiding them through every stage of raising a child, from navigating childcare options to managing social allowances. But to keep up with rising digital expectations, KidsLife needed to evolve its web platform into a more intuitive, helpful, and efficient self-service portal. That’s where we came in.

Services

Tech

Angular
.net

Challenge

Turning a content-rich platform into a user-friendly experience.

As the Growth Package provider in Flanders (and Child Benefit fund in Brussels and Wallonia), KidsLife already had a web-based customer portal. But that portal was facing pressure. With more users relying on it for key interactions, expectations around usability, clarity, and accessibility were rising fast.

KidsLife wanted to become a digital companion, not just a transaction platform, sharing knowledge and offering support proactively. But that valuable content wasn’t always easy to find. And for international users, the login and registration processes were outdated and time-consuming. A smarter, future-proof solution was needed.

The solution

A revamped digital strategy and an intuitive web experience.

We kicked off with a comprehensive UX audit, followed by in-depth user interviews and stakeholder sessions. These insights fed into a new strategic roadmap, covering both short- and long-term goals. The refreshed MyKidsLife portal now includes a modern dashboard, simplified self-service tools, and an optimized login journey that supports secure identity verification, without burdening front-office teams.

Our approach

From audit to action: building a portal that puts users first
We followed a phased approach, starting with strategic groundwork:

UX audit to identify pain points and hidden opportunities
Industry & analytics review to understand user behavior
User interviews to surface real-life needs and frustrations
Workshops to co-create the future vision and blueprint

We partnered closely with KidsLife throughout, blending strategic thinking with pragmatic timelines. The result? A roadmap grounded in real user input, backed by data, and built to scale.

On the design side, our team used all gathered insights to craft a fresh UI that balances functionality with warmth, reflecting the family-first mission of KidsLife. And while the new platform is live, this is just the beginning: we’re continuing to iterate based on user feedback.

The outcome

Smarter workflows, happier users, and more time saved

Self-service onboarding frees up front-office teams
Foreign users can now log in and manage documents digitally
A CRM-linked registration flow offers clearer visibility and tracking
Navigation improvements help users find benefits, rights, and documents faster
Dedicated contact buttons streamline support requests

One major hurdle was handling the complexity of child benefit rules, which vary by region in Belgium. Our modular approach ensured regulatory compliance without complicating the user journey. And thanks to better UX and mobile optimization, the portal now meets the needs of modern families, anytime, anywhere.

Key features in the solution

Foreign login system – Removes friction and boosts security for international users
CRM integration – Supports smarter registration tracking and account management
Content discoverability – Redesigned navigation to help users explore KidsLife’s knowledge base
Mobile-first UX – Ensures access and ease of use across devices
Cost reduction – Minimizes physical document handling through digital workflows

Collaborative growth

Our focus will lie on streamlining the login process for international users. Why? KidsLife aims to reduce the substantial costs and complexities of managing international documents. By streamlining their login process and moving to a fully digital platform through the MyKidslife Portal, they eliminate the need for costly physical document shipping. This allows their international users to access, download, and manage their documents online, enhancing efficiency and connectivity. Additionally, the portal boosts user interaction through a dedicated contact button, ensuring prompt and efficient resolution of queries, which improves the overall user experience. This strategic upgrade cuts costs and significantly improves the user experience for their foreign customers.

This new procedure will enable you to set up accounts effortlessly on your own, eliminating the need for assistance from our KidsLife front-office team. This improvement not only saves you time but also empowers you to get started with KidsLife's services more quickly.

We're constantly working on improving our technical infrastructure to make your experience even better.

Would you like to know more about how this project came about?

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