NMBS

Due to the covid pandemic, NMBS noticed a decrease in the number of new subscribers and subscriptions being prolonged. Since people found a new way of working, mixing working from home with days at the office, a full-time subscription no longer seemed like the best, most profitable option for commuting. NMBS wants to change this perspective by giving their passengers insights into the cost per trip based on a monthly subscription. Showing them, it can still be beneficial to buy a monthly subscription instead of separate tickets per journey. During September and October, they set up a Trial season ticket marketing campaign, offering subscribers a 50 percent discount. They needed a separate platform to provide information about this promotion, and that’s where icapps comes in.

Especially for this promo, we created an external web application that is connected to the NMBS website. When potential customers want to find out what the pricing of their subscription will be, they can go to this webpage to make a calculation. Once they decide to purchase the subscription, they are brought back to the original NMBS website to complete the transaction.

NMBS counted on us to set up the UX and UI design for this web app, based on their branding. Requirements were discussed, and we quickly found the right elements to meet their needs. Once the design was set up, we started building the web application both in the back- and front end. We decided to build the front end of the web app in React and the back end in NodeJS to have the app quickly up and running and meet the market standards for security and performance.

Since this promotion had to go live at the beginning of September, we had short deadlines and needed to keep the process as agile as possible. We only had one month to go from idea to release. Quite a challenge. But since the requirements were precise and we had experience collaborating, it all went smoothly, and we delivered right on (rail)time.