Supporting NMBS to raise awareness
Due to the covid pandemic, NMBS noticed a decrease in the number of new subscribers and subscriptions being prolonged. Since people found a new way of working, mixing working from home with days at the office, a full-time subscription no longer seemed like the best, most profitable option for commuting. NMBS wants to change this perspective by giving their passengers insights into the cost per trip based on a monthly subscription. Showing them, it can still be beneficial to buy a monthly subscription instead of separate tickets per journey. During September and October, they set up a Trial season ticket marketing campaign, offering subscribers a 50 percent discount. They needed a separate platform to provide information about this promotion, and that’s where icapps comes in.
Especially for this promo, we created an external web application that is connected to the NMBS website. When potential customers want to find out what the pricing of their subscription will be, they can go to this webpage to make a calculation. Once they decide to purchase the subscription, they are brought back to the original NMBS website to complete the transaction.