For everyone who moves within the city.
The primary target audience for SNA is the employed population entering the city every weekday during rush hour. They benefit most from finding alternative transportation modes to avoid frustrations in the morning chaos. But we also want to reach the inhabitants of the city. If they want to go to a bar in the evening, they can chart their way via the SNA route planner. And let’s not forget about international visitors, maybe a park&ride out of the city center is a more pleasant solution for them than paying parking tickets for the duration of their stay.
Juggling technicalities & maps.
SNA is a project in which a lot of different parties are involved. For one, we have the city of Antwerp as an important stakeholder, but also, on the technical side, different parties were involved in setting up the application. We were responsible for the front end of the app. Since the back end was built by another team, we had to work together to realize this project closely. It is almost inevitable to stumble upon some hiccups along the way, but we always find a fitting solution.
For example, we integrated Mapbox for the first time. After a couple of tries, we found out that the Mapbox version we use in react native has to be the same as the native implementation we added for the new navigation feature. This meant we had to use an earlier version of Mapbox than the version we started with, which added its own struggles like lack of documentation and missing features. We learned a lot from this integration and could already use it for other projects.
A change in behavior.
SNA notices that a lot of people are stuck in their habits. Taking their car to work while they curse the traffic jam on a daily basis, but not thinking about alternatives. That’s what SNA wants to change with the introduction of a user-friendly digital product that quickly shows what other transportation options exist and how incredibly fast you can be at work or anywhere else if you just think beyond your usual commute. Providing a route planner within the application makes it easy to find and combine the different transportation options along your route. An all-in-one application.
Making transportation smart.
The two biggest features of the app are the route planner and mobility map. With these two functionalities, the city of Antwerp wants to bring together a huge amount of mobility data from the city to an interpretable and usable coherent whole. These data differ from data we receive from the city; think of their emission zone data and data from other providers. We show these data on the mobility map so that the user can find all possibilities within their current area and the route planner. You can find the perfect combination of transportation to navigate smartly through the city.
Bikes gaining popularity.
Over the ten years, the city’s traffic has been measured, and SNA notices a clear shift toward bikes. Transportation by bike became even more popular than taking the car. This shows that people are thinking more and more about their transportation possibilities, finding and exploring other options. We love this shift, both for the traffic jam frustrations and for moving toward a greener, better city.