Build / TV app development
Go to overview

Telenet Tadaam

TADAAM is a bunch of Telenet engineers with one simple and big idea: connecting one’s home internet and TV through mobile networks. Order TADAAM before 22h, and get it delivered the next business day. Just unbox, find power and you’ll have access to internet and TV! No cables, no technicians. On the spot connection to the world. And since innovation & disruption are founding values at Telenet, as a ‘spin-in’, Tadaam has the freedom to quickly experiment with technologies and business models, with the solid backup of the group.

The issue

Apart from an IT system, TADAAM includes a website and TV applications for 7 platforms. Because that’s a lot to deal with, the creators of TADAAM needed a flexible cross-platform technology.

What we did

We took on the project from A to Z and created an allround product that the client easily orders online. Immediately after ordering, they can download the apps and start watching TV. Within 24 hours the TADAAM box is being delivered at their place.

Searching for an experienced business partner

That’s when icapps came into TADAAM’s story. Michel Roofthooft: “we ended up with icapps as a partner in order to support us with their extensive platform expertise. Design also isn’t really our core business, so we got Tine’s (UX Expert at icapps) help to achieve our goal.”

“For the design, I needed a broad skillset,” Tine Lavrysen explains, “Of course I took care of the UX, but I also needed to take care of print design for the delivery box and visuals for invoices. Movies, animations and web design also became part of my job. I really love the team’s startup vibe!”

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“Thanks to React Native we were able to develop 7 apps, with a budget of only one.”

Michel Roofthooft Technology Lead at TADAAM

Hyper Agile

We are used to work Agile, but in this case we took it to another level. We call it Hyper Agile. Robin Claes, Web Developer at icapps: “For almost every question we had, we immediately made the decision to build a proof of concept.” “Our Coffee Plan is an example. As soon as we got a first version of our product, we wanted to start testing it. We invited Telenet staff to use the TADAAM products for the price of €5”, Annemie Wynants adds, “by doing so we got a lot of valuable feedback.”

What might have started as a dream, has now become an allround product that the client easily orders online. Immediately after ordering, you can download the apps and start watching TV. Within 24 hours the TADAAM box is being delivered at your place. Without the help of a technician, you can simply plug in the modem and start watching TV online. Yes, it’s that simple!

Want to know more?

Contact Hicham

Get in touch Call Hicham on +32 (0)32965415
Hicham
Want to know more?

Contact Hicham

Get in touch Call Hicham on +32 (0)32965415
Hicham