Searching for an experienced business partner
That’s when icapps came into TADAAM’s story. Michel Roofthooft: “we ended up with icapps as a partner in order to support us with their extensive platform expertise. Design also isn’t really our core business, so we got Tine’s (UX Expert at icapps) help to achieve our goal.”
“For the design, I needed a broad skillset,” Tine Lavrysen explains, “Of course I took care of the UX, but I also needed to take care of print design for the delivery box and visuals for invoices. Movies, animations and web design also became part of my job. I really love the team’s startup vibe!”
We are used to work Agile, but in this case we took it to another level. We call it Hyper Agile. Robin Claes, Web Developer at icapps: “For almost every question we had, we immediately made the decision to build a proof of concept.” “Our Coffee Plan is an example. As soon as we got a first version of our product, we wanted to start testing it. We invited Telenet staff to use the TADAAM products for the price of €5”, Annemie Wynants adds, “by doing so we got a lot of valuable feedback.”
What might have started as a dream, has now become an allround product that the client easily orders online. Immediately after ordering, you can downloadthe apps and start watching TV. Within 24 hours the TADAAM box is being delivered at your place. Without the help of a technician, you can simply plug in the modem and start watching TV online. Yes, it’s that simple!