A big deadline is approaching! By June 28, 2025, businesses in the European Union must comply with the European Accessibility Act (EAA). Failure to do so could result in serious consequences, such as fines, lawsuits, and even business restrictions. However, accessibility isn’t just about following the law; it also helps companies reach more customers, improve user experience, and demonstrate their concern for inclusivity.
If your company offers digital services like online shopping, banking apps, or streaming platforms, now is the time to act. In this blog, we’ll explain the EAA, what happens if you ignore it, and how to ensure your business is compliant before the deadline.
What is the European Accessibility Act?
The EAA is a set of rules that ensures products and services are accessible to everyone, including people with disabilities. These rules apply to many industries, including:
Online stores (e-commerce platforms)
Banking apps and ATMs
Public transportation services (air, bus, train, and boat travel)
Communication services like phone networks and online messaging
TV, streaming services, and e-books
Emergency services
If your business operates in these areas, you must comply with the EAA by June 2025.
What happens if you don't follow the rules?
Ignoring the EAA can lead to big problems for your business, including:
Fines: The EU can issue expensive penalties for non-compliance.
Lawsuits: Individuals or advocacy groups may sue businesses that don’t meet accessibility standards.
Business restrictions: Some companies may not be allowed to operate in the EU if they don’t comply.
Bad reputation: Customers may avoid your business if they see you’re not making your products or services accessible.
Are there any exceptions?
Some businesses and products are given extra time or are exempt from the rules:
Older products: Products launched before June 28, 2025, have until 2030 to become compliant.
Self-service machines: ATMs and ticket machines don’t have to comply until 2045 or the end of their lifecycle.
Old content: Videos and documents published before June 28, 2025, do not need updates.
Small businesses: A company with fewer than 10 employees and annual revenues of under €2 million does not have to comply.
Hardship cases: If making a product accessible is extremely difficult or expensive, businesses can request an exception, but they must provide proof.
Three steps to make sure your business is compliant
Follow the accessibility standards
The EAA requires businesses to follow the EN 301 549 standard based on WCAG 2.1 A & AA guidelines. These rules help make digital products accessible.Publish an accessibility statement
Businesses must tell the public how they are making their services accessible. Online tools, like FOD BOSA’s template assistant, can help create these statements.Make accessibility a priority
Making your business accessible isn’t a one-time task. Companies should regularly check their websites, train employees on accessibility, and fix problems when they arise.
Need help getting started?
Figuring out accessibility rules can be confusing, but we’re here to help! Certified accessibility expert, Tine Lavrysen, can help you determine exactly what you need to do before June 2025.
