Recently, we added the pillar “our planet” to the overall icapps strategy, and decided to focus on three different focal points. One of them is Climate Action (SDG 13) because we want to become more aware of our impact and take action to reduce our carbon footprint. With a big heart for our planet, Hans van Dam, Team Lead and Chief Sustainability Officer at icapps, is the perfect person to watch over and improve our efforts toward a more sustainable way of working.

In the meantime, we're happy to say that we already kicked off the first initiative within this particular focal point. From now on, every icappser gets the chance to plant trees for his or her birthday and/or work anniversary.

Making a difference by choice

“One of the goals was to give icappsers the possibility to get extra happiness out of their birthday or work anniversary gift. We believe it’s better to give our employees the choice, make them reflect on the topic, rather than to force it on them. That’s why we kept the gift voucher as the default gift, with planting trees as the opt-in option.” so Hans says.

We believe it’s important to not push our employees into taking this option, as that would be counterproductive. Instead, we just make sure to highlight the fun parts of planting the trees, by sharing the best names other icappsers have given their tree and showing the way everything’s visualized in Treedom. Other than that, we wanted to let everyone experience Treedom firsthand and decided to give every icappser a tree for free on Earth Day this year. This way we want to encourage our employees to think about the environmental impact they have and the efforts they can make to reduce it.

Planting trees for our planet

Just a start

“We realize we won’t be making a huge impact with this single initiative. But that isn’t the goal. We want to achieve awareness, encourage some, or all, of our icappsers to have a big heart for our planet and create the opportunity to give something back. And by that, adding some extra work happiness to their lives.” says Hans.

We're on to bigger, more impactful things in the future, but every gesture we make counts.