We supported this transformation on multiple levels:
1. A flexible, future-ready pricing model
The business model got a major update. Users can now pay per ride, subscribe to tailored plans, or use vouchers, including those for e-bikes. To make the experience seamless, we integrated modern payment methods like Bancontact, Payconiq, and credit card processing via the Adyen platform.
Therefore we revamped the onboarding flow to match this shift, making account creation faster and more intuitive.
2. A backend built for scale and speed
Behind the scenes, we completely rebuilt Blue-bike’s backend, designed to handle heavier user loads and allow for faster feature updates. A major challenge was integrating the new pricing logic without touching the existing legacy systems.
We achieved backwards compatibility through a smart service architecture that bridges modern and legacy components without compromise.
3. Two apps, one seamless experience
We developed two interconnected apps from a single codebase:
Customer app – Designed for a frictionless user experience, the app makes renting a bike as simple as a few taps. Its intuitive flow reflects everything we learned during on-site research at Antwerp Central Station.
Service app – This app is built for Blue-bike staff to manage operations, maintenance, and logistics. Its solid technical foundation allows for rapid scaling and feature growth.
4. Smarter tools for teams and businesses
Blue-bike’s back-office system, used daily by their team, received a full revamp. We added new features like real-time e-bike battery monitoring, flexible subscription management, and finance tools.
We also upgraded the ‘My Blue-bike’ business portal, used by companies to manage their mobility budgets and employee accounts. The new version supports more complex account structures with subaccounts and multiple admin levels.