From Customer Intimacy to Planet Intimacy

In marketing,as well as in service design, we talk a lot about how to be customer intimate. We all want to be it, own it, slay it. But with sustainable marketing in mind, we have other stakeholders to be intimate with. We need to evolve further from customer intimacy, towards planet intimacy. But what does this mean? And how exactly do we get there? Let’s take a look at how we can take the next steps in our marketing approach and involve our planet as a true stakeholder.