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You probably recognize it; staring at that blank page before you, struggling to find that one mind-blowing idea for your next campaign, with a very tight deadline on your hands. Well, let me tell you, you're not alone!
Setting up a strategy is often a chaotic process of trial and error, quickly adjusting plans. While chaos can stimulate creativity, it can also be a barrier, especially in a demanding marketing context with strict deadlines. So what if we could learn something from product strategists. What if their knowledge in Service Design and Agile Development has led them to a more structured approach to digital product strategy in recent years? Time to take a sneak peek.