Analytics for product leaders
Tuesday, October 17, 2023
Welcome to Bits & Bites...
... the ultimate experience for digital enthusiasts who also enjoy delicious food! We're excited to invite you to our one-of-a-kind event, where you can immerse yourself in the latest evolutions of the digital world while indulging in a tasty meal.
Growing by numbers: Analytics for product leaders
By now, most businesses are fully aware of the importance of data. But data on its own is useless without proper analytics. We start the session by taking a closer look at the different types of analytics, and why and when they matter. You'll learn more about the difference between marketing and product analytics and we take a dive into how you can build your business case to transform your data into valuable assets.
On the menu:
Building products that count
By Digital Strategist, Geert De Laet
Product Analytics is a specific approach to analytics aimed at growing your product and achieving product/market fit. We go into detail about where to start, which metrics make sense (and which don’t), how to create an actionable measurement plan, and pick the right tool(s) for the job.
Measuring the launch of your product
By Head of Marketing Services, Michiel Pattyn
Launching a new digital product is a thrilling adventure. It demands understanding your target audience, your different channels, App and Play store possibilities, ... To effectively monitor your app's launch and therefore its future success, leveraging appropriate marketing analytics tools is paramount. Throughout the presentation, we shed light on key tools and best practices for orchestrating a launch that is not only successful but also GDPR-compliant
Practical details
- icapps HQ; Rijnkaai 100, 2000 Antwerp
- Tuesday, October 17th
- Start 11h30 - 14h00
- Bits & bites included
- This session is in Dutch
Feel free to work at our offices before or after the event.